Our mission is to enhance quality of life.
We’re beginning 2026 with an updated strategic plan to guide our continuing work in the community. This included renewing our mission, vision, and values, as well as refreshing our goals.
Mission
To enhance the quality of life for all people of Newaygo County and surrounding communities
Guiding principles
- We build goodwill
- We earn trust and lead with integrity
- We invest in lasting relationships
Our goals and strategies
To move forward in our mission, we seek to:
Drive operational excellence
- Strengthen the impact of our grantmaking through innovative practices and strategies
- Build best practice governance and emeritus and trustee engagement
- Strengthen relationships and trust with community partners, affiliates, and committees
- Understand our communities
- Practice excellent stewardship
- Foster a culture that is adaptable to change
Promote the common good
- Drive collaborations to solve challenges
- Elevate civility and goodwill
- Model practices that include and serve all people in our community
- Share stories of success and impact
Expand philanthropy
- Grow our endowment
- Nurture donor relationships
- Empower youth leadership in philanthropy
- Pursue opportunities for donor growth
- Engage in advocacy to attract government and private funding sources
- Promote opportunities for community service and engagement
Strengthen our people and communities
- Invest in economic development and placemaking
- Reduce poverty and expand family well-being
- Impact educational attainment
- Impact older adults
- Preserve, protect, and promote our natural resources
